In an ideal world, all web developers would recognize that every business is different and requires a website that in some manner reflects the unique needs of its owner. Elsewhere you may find pricing information that embraces a one-size-fits-all mentality. Such service may save you money upfront but deny you the full revenue potential of your web presence.
Remember why you want a website, precisely because it will generate more revenue for your business than expense. The small business needs to focus on the revenue that a website can generate, since the revenue side of the equation far outstrips the cost. Cutting corners should NEVER cut into your profit.