Features your ads can have

• Comprehensive description
  auto-written, customizable
• multiple photo bays
• slideshow
• 360 view
• virtual floor plan

Website features for potential buyers

• Sortable property list
• Showing-quality ads
• Home specifications
• School info
• Map and directions
• Online showing scheduling
• New property ads emailed

Website features for potential clients

• Ad-by-ad search engine exposure
• Showing-quality ads
• Email promotion
• Fast listing
• Agent's info packet request
• Agent and company background

Benefits of having an optimized real estate sales website of your own:

• Most home shoppers pre-shop online

  With so many double income and single parent families out there, the one thing people have less of than money these days is free time. Most people begin their search for a home online. The National Association of Realtors reported back in 2001 that more than 60% of home shoppers used the internet as a basic search tool. Those figures are certainly much higher today.
  The recent trend among buyers is towards attending fewer on-site showings and relying more heavily on internet research to narrow down the field of candidate properties. A great internet site with full-scale ads and an appealing home to sell is your foot in the door.

• National listing sites are not enough

  If you are a franchisee, you know that you cannot expect to get much business through your Realty company's national website. They are primarily built for other Realtors and are daunting and confusing to most consumers. Most show indescribably poor design and navigational structure. Not one we've encountered is a website deserving a passing grade. If you hitch your wagon to such a website, your properties will be hidden in a labrynth of muddled nationwide content and will not get any meaningful search engine indexing. When home buyers set out to search for a home on the internet, they are not interested in singling out properties represented by a certain firm. The key parameter they are concerned with is location. With your own site, your ads will perform well in the searches people run every day.

• Show off for owners

  Your potential clients will not be looking for you on a national site either. They will use the search engines. Enterprising owners who understand today's real estate market will research your agency by judging your work from the perspecive of a potential buyer. They will want to know that they can find your properties on the internet while "playing buyer." They will want to assure themselves the best possible exposure.

• Better ad content

  MLS listings are highly necessary but are limited in their sales impact on the home buyer. Pumping that same data plus additional pictures and info into your very own ad gives you complete power to market directly to the buyer. You can sell to the hilt on your own site, go to the wall for your client, at no additional expense. You allow the buyer the opportunity to fall in love with your property at first glance without her having to leave her chair. Those MLS listings can't do that.

• Avoid dead-end showings

  Allowing folks to conduct their own showings online will free you to spend more time showing the right properties to the right people.

• Faster, cheaper, and broader exposure for your properties

  This will allow you to be more aggressive with asking price and more efficiently connect with the serious buyer

• Fast upload of property ads

  Why make your clients wait a few days for MLS to kick in? With your own site and the right kind of system in place that allows for the speedy building of ads, you can promise that their ad will be online the same day. Some enterprising folks have even found success building pre-hire ads. Building the ad on 'spec' and bringing a printed copy or laptop display when meeting with the potential client is an impressive hook.

• Farm that land!

  Your own site will give you a cheap and easy means of harvesting names and email addresses of prospective buyers for the towns, neighborhoods, and developments you handle. When a new property becomes available, you may already have that important contact subscribed to receive email notification about the home.